Atlantic Therapeutics Debuts the First FDA-Cleared, Wearable and Non-Invasive Solution for Stress Urinary Incontinence

INNOVO For Stress Urinary Incontinence

 1-IN-3 WOMEN IN AMERICA CAN NOW PROUDLY DECLARE “I JUST FREE’D MYSELF WITH INNOVO THANKS TO REVOLUTIONARY NEW DEVICE TO TREAT ROOT CAUSE OF BLADDER WEAKNESS

Pleasanton, CA (JUNE 5, 2019)“OMG. I just free’d myself!” Today, 20 million women in America will rewrite that whispered, uncomfortable admission of bladder weakness[1] into a declarative, celebratory shout thanks to INNOVO®. As the first-in-class wearable, non-invasive solution for Stress Urinary Incontinence (SUI), INNOVO has the potential to positively impact the lives of one in three women.[2] These women will now be able to laugh louder, exercise harder and even sneeze with ease.

The INNOVO thigh-length, elasticized therapeutic shorts are outfitted with eight electrodes sewn in a crisscross formation across the pelvic region. When activated via its attached hand-held controller, INNOVO delivers a series of pelvic stimulations equivalent to Kegel exercises for strengthening the pelvic floor.

“INNOVO can help women declare freedom from incontinence and independence from pads,” said Dr. Nita Landry, board-certified OB/GYN and co-host of the Emmy® Award-winning television show “The Doctors.”  “These innovative, therapeutic shorts with targeted muscle stimulations empower women to treat the source for a long-term solution, rather than rely on a short-term pad to manage the problem.”

According to the Urology Care Foundation, one in three women suffer from SUI at some point in their life. Of those women, 23 percent report it negatively impacts their sex lives and 31 percent dress differently because of their symptoms.[3] Of the 33 percent of women who experience SUI after childbirth, 65 percent are still affected over the next dozen years.[3] 

What is INNOVO?

INNOVO is the first transcutaneous muscle electrical stimulator cleared by the FDA.2 Utilizing its innovative Multipath™ technology, INNOVO sends targeted and pain-free muscle stimulations through a pair of shorts, via neuromuscular electrical stimulation, to safely and effectively strengthen the muscles in the pelvic floor.  In a study, 80 percent of INNOVO users saw significant improvements after four weeks and 87 percent were defined as ‘dry’ or ‘near dry’ at the end of three months.

“I’ve seen first-hand the everyday shame and pain patients endure with Stress Urinary Incontinence,” said Dr. Ruth Maher, co-inventor of INNOVO, Professor, Department of Physical Therapy Philadelphia College of Osteopathic Medicine – Georgia. “With more than 2.5 million, safe and successful therapy sessions in Europe, I’m proud and happy to finally bring this prescribed treatment to women in America.”

INNOVO can be used in the privacy and comfort of one’s home while either standing, reclining or lying down. The recommended treatment is 30-minutes a day, five days a week, for three months. After the three-month period, it is recommended that INNOVO be used once a week for 30-minutes. In each 30-minute session, INNOVO delivers 180 perfect pelvic floor stimulations (or Kegels).

Turning Stress Urinary Incontinence into I’m Confident

SUI is the term used when leaks accidentally occur after pressure on the bladder from coughing, sneezing, laughing, or exercising. These simple movements put pressure on the bladder and, should the pelvic floor muscles be unable to tighten enough, will cause an involuntary leak. It can happen at any age, however, is most common during pregnancy, post-childbirth [i] and during stages of menopause.

 

The Prescription for a Pad-free Future

INNOVO is available only by a doctor’s prescription for a US retail price of $449.95. Women interested in treating their SUI should visit myinnovo.com for more information. While not covered by insurance, the price is almost a third less than the average $700 per year typically spent on incontinence pads each year.

 

About INNOVO

INNOVO is a first-in-class, wearable and truly non-invasive solution that treats the root cause of SUI or bladder weakness safely.1 Utilizing its innovative technology, INNOVO sends targeted and pain-free muscle stimulations through a pair of shorts, via neuromuscular electrical stimulation (NMES), to safely and effectively strengthen the muscles in the pelvic floor. 

 

About Atlantic Therapeutics 

Atlantic Therapeutics develops professional and consumer medical devices, related software, apps and connected health technologies to treat all types of incontinence, sexual health dysfunctions, and other associated disorders by strengthening muscles and modulating nerves of the pelvic floor. INNOVO from Atlantic Therapeutics is an FDA cleared, externally applied, patented CE device that delivers a safe, clinically effective and comfortable therapy to treat reversible clinical conditions associated with pelvic floor weakness in the comfort of the user’s own home. Learn more at www.myinnovo.com.

 

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References:

[1] Epidemiology Of Mixed, Stress, and Urgency Urinary Incontinence in Middle-aged/older Women: the Importance Of Incontinence History. Yuko Komesu-Ronald Schrader-Loren Ketai-Rebecca Rogers-Gena Dunivan - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4957945/

[2] R. Dmochowski – Novel external electrical muscle stimulation device for the treatment of female stress urinary incontinence: randomized controlled noninferiority trial versus intravaginal electrical stimulation. ICS Conference 2018

[3] Urology Care Foundation. What is Stress Urinary Incontinence (SUI)?. https://www.urologyhealth.org/urologic-conditions/stress-urinary-incontinence-(sui). Accessed February 2019.

 

pee when you...laugh, sneeze, cough, workout, have sex….? You’re not alone. Learn about a new option to treat Stress Urinary Incontinence.

Stress Urinary Incontinence Treatment

Stress Urinary Incontinence, the type of incontinence that happens when you exert any type of pressure on your bladder or pelvic floor, happens to millions of American women. The pesky leaks can show up unexpectedly, whether you’re laughing at your best friends joke, or doing a jumping jack in your Tuesday morning workout class.

Peeing your pants something that almost no one wants to admit to. But unfortunately it happens a to a lot of us. And, even worse, many women choose to do nothing about it, chalking it up to a normal part of getting older. 

So let’s set the record straight – bladder leakage is not a right of passage as we age, nor is it something that you should live with. It’s a medical condition that deserves to be treated, because while it might be common, wetting yourself regularly is not normal. 

There are many things that can contribute to SUI. Anytime the pelvic floor is weakened or compromised it can cause the muscles to be a bit lax, making it harder for you to hold in urine.  A common cause is, of course, childbirth – especially if you delivered vaginally.  The mere act of carrying a baby around for nine months and then delivering it can make your muscles weak and even cause some nerve or tissue damage that make you more prone to leaks.

But other things can cause damage too – being overweight puts extra pressure on the pelvic floor, causing it to weaken.  As does having a chronic cough (commonly seen in long-time smokers). And any other type of surgery that may have touched the pelvic floor may make you more susceptible.

Our pelvic floor does also naturally weaken a bit as we age. Most people don’t pay much attention to their pelvic floors, which can cause problems later in life.

The pelvic floor is a muscle, and like any other muscle in the body, it needs to be strengthened in order for it to do its job. If you’ve had damage to the pelvic floor at some point in your life, like during childbirth, you may have already put it in a state of weakness, even if you didn’t immediately have any problems like incontinence.

But without treating it, gravity can continue to weaken the pelvic floor and can lead to things like incontinence, or other types of pelvic floor disorders.

All that being said, it’s important to note that while incontinence may happen more often when we’re older, it can strike anyone at any age. New moms may be just as susceptible to experiencing bladder leaks as someone who gave birth 30 years ago. 

The good news is there are many options to treat it. One of the newest options is a product called INNOVO.

INNOVO

INNOVO: A new product for Stress Urinary Incontinence 

New to the scene is a product from Atlantic Therapeutics called INNOVO.  INNOVO is the first wearable, active and truly non-invasive solution to treat stress urinary incontinence. INNOVO is cleared by the FDA, and provides women a safe, clinically effective solution that treats the root cause, not just the symptoms of bladder weakness.

How it works.

INNOVO’s Multipath technology delivers 180 gentle pulses, strengthening the pelvic floor during each 30-minute session.

The device is cleverly hidden in a pair of easy-to-slip on shorts that deliver 180 pulses to stimulate muscle contraction. INNOVO shorts are comfortable and are made of breathable, skin-friendly material, which come in a range of sizes.

INNOVO is highly effective. It’s been proven to clinically treat SUI when used for 30 minutes a day, five days a week for 12 weeks. In fact, 80% of users found that INNOVO significantly improved their quality of life. After just 4 weeks, 80% of INNOVO users saw significant improvement and after 12 weeks of use, 87% of reported being dry or nearly dry.

The best part? You’re able to use INNOVO in the comfort of your own home.

INNOVO is now available! Talk to your doctor or PT about this innovative new product and learn how you can start using it to address Stress Urinary Incontinence.

Learn more about INNOVO here.