June 5, 2017, Charleston, SC: The National Association For Continence launches new campaign, “Life Without Leaks”, to raise awareness of bladder leakage and urinary incontinence, and to urge people to seek treatment.
Laura’s bladder-leakage problem started early in life, shortly after she had kids. She would leak a little sometimes when she sneezed, ran, coughed or laughed, but just once in a while, and nothing to make her think it was a big deal. But as the years went by, Laura’s problem got worse. It progressed to the point to where she could not leave the house without packing an extra pair of clothes. She scouted out the nearest bathroom wherever she went. And she stopped doing some of the things that had mattered most to her – traveling with her husband, running, socializing with her friends and family. Slowly, her “little problem” had become it’s own prison – limiting Laura’s life and keeping her from doing the things she wanted.
Laura’s story is not uncommon. Millions of Americans live with some form of Bladder Leakage, yet few seek treatment for it. And while the issue may seem trivial to some, for those who struggle with bladder leakage and incontinence, it can be devastating. Apart from the obvious physical effects, bladder leakage can have a huge impact on emotional well-being. Many people are ashamed of the issue, and take great measures to hide it from friends, and even close family members. As the condition worsens, people retreat further into their lives, limiting their social interaction for fear of having an accident. And the things they loved to do take a backseat to protecting their pride and hiding their problem from others. Financial impact of the condition can also be damaging – the cost for supplies, productivity loss, and missed work can add up, causing even more distress.
NAFC’s new campaign, “Life Without Leaks”, is meant to show people that there is a light at the end of the tunnel – that they don’t have to live with bladder leakage and can take their life back again simply by getting educated and seeking treatment. “We wanted to show people the life they may be missing due to bladder leakage – the one they may have even forgotten they once loved,” says Steven Gregg, Executive Director of NAFC. “Urinary Incontinence is often a slow-building condition, getting worse as time goes by if left untreated. Many people who have it have made so many small adjustments over the years to compensate they may not even recognize what they’ve given up in order to hide their shame. We want to remind them of the life they once loved – to show them life is possible without leaks.”
NAFC launched the campaign’s first video in June, with more videos planned to launch through 2017. The campaign is supported through NAFC’s social channels, email, and their website. www.nafc.org. “We’re trying to raise awareness of this under-treated and little talked about condition,” says Gregg. “There are so many treatment options available for incontinence. We just need to get people to take that first step and seek them out.”
“Life Without Leaks”, has been funded through a sponsorship from Astellas.