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Incontinence Education And Support for Patients, Caregivers, and professionals

Support for Bladder And Bowel Health

Incontinence Education And Support For Patients, Caregivers and Professionals

Incontinence, the involuntary loss of urine or fecal matter, is not a condition that anyone should have to “just live with.” It’s not something you need to accept as you get older, or an inevitable consequence of childbirth or surgery. Incontinence is a treatable medical condition, whether you have occasional light wetness, heavier bladder leakage, bedwetting, or bowel issues such as IBS or IBD. No matter what type of bladder or bowel symptoms you might be experiencing, help is available. This is the place you should be.

Incontinence Education And Support for Patients, Caregivers, and professionals

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NAFCIncontinenceByNumbers2026

Incontinence by the Numbers

How common it is, why it’s increasing, and what an aging population means for patients and families
Incontinence is often treated as something people should keep private — but the reality is that it’s extremely common, and it affects millions of Americans every day.
As our population ages, especially with Baby Boomers entering older adulthood, more people are living with bladder and bowel control problems. That means more patients seeking answers, more caregivers providing support, and greater impact on families and the healthcare system.
Understanding the numbers helps reduce stigma — and reminds people that they are not alone and help is available.

A woman in a beige coat smiles and looks up while holding a blue umbrella on a city street, surrounded by modern glass buildings—a perfect scene to reflect on how to improve gut health and embrace the secrets of your gut for overall well-being.

Not All Leaks Are the Same: Understanding the Difference Between LBL (Light Bladder Leakage) and HBL (Heavy Bladder Leaks)

Most incontinence products on the market were made for Light Bladder Leakage (LBL), such as the occasional drip or the small dribble triggered by a sneeze or laugh. For millions of people, that’s not the full story. Heavy Bladder Leaks (HBL) involve larger volumes and/or multiple full releases throughout the day or night. Store-brand products, even those labeled “maximum” or “overnight”, aren’t designed to handle that level of need.
If products keep failing, it can start to feel personal. But when a product was never built for your reality in the first place, that’s not a personal failure. It’s a product gap.
Understanding the difference between LBL and HBL is the first step toward finding trusted protection that actually works.

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We count podcast

We Count! A new campaign to help women with incontinence

Did you realize that half of all women will experience incontinence? Or that more people have incontinence than either diabetes or heart disease? As alarming as those figures are, incontinence is still something that too few people are willing to talk about, and the end result is that millions suffer in silence – often for years and years – even though there are treatments that can work wonders for them.
That’s why NAFC is introducing the We Count campaign.

Take NAFC's Annual Survey!

An older woman looks at an open door beyond blocks labeled support, information, cost, and time. Text encourages taking a survey about barriers to incontinence treatment. NAFC logo is shown.

Each Year, NAFC conducts an annual survey designed to get a pulse on a topic important to our readers. This year, we want to know – what’s holding you back from getting treatment?  Please consider taking 10 minutes to complete this brief survey. Your feedback will help shape future programs and initiatives offered by NAFC!