Established in 2000 to recognize health care providers who excel in the area of diagnosis, treatment, and management, the Continence Care Champion Award raises awareness and elevates the importance of addressing incontinence in clinical practice. Chosen among nominees ranging from freestanding, private practices to groups of departments working collaboratively across an entire medical center complex, this award recognizes an outstanding clinic or individual on the basis of contributions to research, clinical practice standards, and education in the field of incontinence. For the majority of the awards, individuals are nominated by members of the society and an award recipient is then selected by representatives of NAFC’s Board of Directors. However, for awards presented to members of the American Academy of Family Physicians, the process is open nationwide such that practitioners and patients alike may nominate a candidate who is subsequently chosen by a specially selected group from the NAFC Board of Directors.